The Sowe (Southern Westchester) Food & Wine Festival, held in Scarsdale Village, NY, Sunday, September 22, 2013, attracted over 7,500 attendees, exceeding projected attendance estimates. Foodies turned out from all over Westchester County, Manhattan, Connecticut, Long Island, and upstate NY, to enjoy the weather, food, wine, beer, music, chef demos, kid’s zone, book signings, and more. Seventy restaurants provided an incredible variety of outstanding food, while families danced to music, watched live celebrity chef demos, and enjoyed the great things Scarsdale Village & Westchester County has to offer. Over 50,000 samples of food, wine, beer, water, soda, deserts, etc., were distributed. Twenty-five thousand unique visitors viewed sowefwf.com
“I wanted to reach out to you on behalf of the team here at Zachy’s and congratulate you on a fantastic inaugural So We Food & Wine Festival. I have heard back from several of our vendors saying that this was one of the most fun events they’ve ever worked!”
-Zachy’s Wine & Liquor
Two thousand, five hundred gift bags were provided to ticket buyers, each stuffed with over 50 product samples, prepared and packaged foods, coupons and special offer inside. Crafts, fun activities and healthy snacks were provided free to kids of all ages, while Mrs. Meyers cleaning station provided natural products to help clean up. Fifty ambassadors from Dannon were on hand, providing yogurt samples, while Pepe Infinti’s lounge showed off their newest cars, along with champagne and food from Restaurant 42. Special wine and champagne tastings were available all day at various locations, including Wilson & Son Jewelers, and Lange’s. Visitors used the free shuttles provided by organizers from a wide variety of parking areas, outside the village, alleviating potential traffic and parking concerns. Free charging stations for phones and mobile devices were available from GoCharge, as well as hand sanitizer at dispensers from GermStar, throughout the event. Ticket booths at each of the three festival entrances alleviated long lines, while dozens of greeters wearing turquoise Sowe t-shirts, proclaiming “Talk Foodie To Me”, provided menus, maps, information, directions, and good cheer. Wine glasses and lanyards were provided to all wine/beer ticket holders, while Zachys and Captain Lawrence poured hundreds of different varieties. A ninety-six page festival directory was distributed to all attendees, providing chef bio’s, recipes, event listings, sponsor messages and special offers.